Seeking diversity, Multishow Award ends gender in categories

Seeking diversity, Multishow Award ends gender in categories

The 2022 Multishow Award, which takes place on October 18, is focused on bringing diversity to the stage. This objective goes beyond the fact that the channel invited Linn da Quebrada and Gloria Groove to present the musical award alongside Marcos Mion.

In a press conference held today, the channel’s marketing manager, Helena Daibert, said that there are two premises for the construction of the award: “to be outstanding and to have diversity”. She explained what changes have been made so that there is more diversity in the 29th edition of the award.

The Singer and Singer of the Year categories, limited to gender binarity, no longer exist. They have been replaced by Voice of the Year and Artist of the Year, i.e. no genres. In addition, the number of nominees in each category rose from five to eight. Care was also taken to have diverse people at the Academy, around 600 people who choose the nominees.

The changes took place after the 2021 edition, which was marked by criticism from artists for lack of diversity among candidates. Last year, Ludmilla canceled her performance at the awards after not being nominated for the Singer of the Year category. In 2022, she is nominated for five categories.

In the conversation with the journalists, Linn da Quebrada answered the question about how important it is for her to present the award. The former BBB wanted to decentralize her and Gloria Groove’s minority representative figure.

“What is the importance of our meeting? It is necessary to abandon representation as we know it now… It’s not my goal to represent. When I’m in a series, I represent something. community, it is a failure on its own. The award makes a leap by bringing in the community of fans. The music universe is not built just because it does”, he thinks.

“What do you understand by representation? […] They put us as if we were ‘representativeness’ or LGBT music. Gloria’s music is not LGBT, neither is mine. You don’t hear the industry talking about straight music, normative cisgender music. Why does the industry cast me as LGBT music? There is an effort not to name the center and the norm,” she says.

Glória Groove reinforced the importance of changing the name of the categories and removing the genres.

“Today, two categories were impacted by the arrival of new identities in the music world. The idea that only two identities will encompass the aesthetics of many people who arrived on the scene began to be limited… The fact that we occupy spaces with our idea and identity, these spaces will suffer an eternal interference”, he thinks.

In this 29th edition of the award, the theme is “Closer than ever”, the award highlights the role of fans and celebrates the return of the audience to the award studios after two years of pandemic.

The edition also marks the return of Marcos Mion to the presentation of a musical award. For years, he fronted the VMB at former MTV. He says he wants to give more prominence to his colleagues on stage.

“It’s a great watershed. As a man, hetero-white-cis, I have to fit in a way that makes me available as an ally, as someone who deconstructs himself every day. It’s a necessary transition. for a long time. The space belongs to everyone. I want to see both of them on stage: Linn, Gloria. I’ll put myself in the position of the fans, move between the guests”, he adds.

nomination record holder

Along with Anitta, Gloria Groove is the nomination champion. There are six in total. During the chat, the drag queen said that she feels “a sense of justice”. Currently, she still presents “TVZ” and “Música Boa – Ao Vivo” on Multishow.

“I’ve lived my whole life being prepared to be where I am now. It’s a whole life dedicated to music, editing, theater. I’m not going to lie to you: I wanted to feel part of it. I went from a very curious reality, from neither to least to have participated in the last ones for this position”, says Daniel Garcia, who gives life to drag queen.

“It’s the result of the album “LADY LESTE”, which I said would change my life and it really did. People understood me much more as an artist in this project. Since I started my artistic vein, I thought I should have a national album, to tell who this persona is, who is Gloria Groove… I bring from my childhood the desire to be heard”, he adds.

Check out all the nominees:

Artist of the Year

  • anita
  • Gloria Groove
  • Gusttavo Lima
  • john
  • João Gomes
  • L7nnon
  • ludmilla
  • Luisa Sonza

voice of the year

  • anita
  • Gloria Groove
  • Iza
  • john
  • liner
  • ludmilla
  • Luisa Sonza
  • Marisa Monte

Revelation of the Year

  • Ana Castile
  • Wish Bullet
  • Young Dionysus
  • Mari Fernandez
  • little nattanzinho
  • Rachel Reis
  • Tasha & Tracie
  • Uriah

album of the year

  • “Lady East”, Gloria Groove
  • “LUME”, Felipe Ret
  • “Numanice #2”, Ludmilla
  • “Pirate”, John
  • “For People to Wake Up”, Gilsons
  • “QVVJFA?”, Baco Exu do Blues
  • “About Living”, Criolo
  • “Versions of Me”, Anitta

Group of the Year

  • Young Dionysus
  • afrocity
  • Wish Bullet
  • Black Panther
  • Gilsons
  • Less is More Group
  • lagoon
  • Black race

Show of the Year

  • Alexandre Pires and Seu Jorge
  • Caetano Veloso
  • djonga
  • emicida
  • john
  • ludmilla
  • Marisa Monte
  • Thiaguinho

song of the year

  • “Wake up Pedrinho”, Young Dionysus
  • “Desenrola Bate Joga de Ladin”, L7nnon, Os Hawaianos and DJ Bel from CDD (Part. DJ Biel do Furduncinho)
  • “Envolver”, Anita
  • “Faith”, Iza
  • “Maldives”, Ludmilla
  • “Evil 3”, Shaman, Gustah and Neo Beats
  • “VAMPiro”, Matuê, WIU and Teto
  • “Red”, Gloria Groove

Duo of the Year

  • ANA VITORIA
  • Diego and Victor Hugo
  • Henrique and Julian
  • Jorge e Mateus
  • Maiara and Maraisa
  • Matheus & Kauan
  • Tasha & Tracie
  • YOÙN

TVZ Clip of the Year

Voting for this category will only be open on the day of the awards.

  • “The Fall”, Gloria Groove
  • “Red”, Gloria Groove
  • “Wake up Pedrinho”, Young Dionysus
  • “Boys Don’t Cry”, Anitta
  • “Envolver”, Anita
  • “Puppies”, Luisa Sonza
  • “Faith”, Iza
  • “Idiot”, John

hit of the year

  • Wake up Pedrinho, Young Dionysus
  • Dancer, Pedro Sampaio and MC Pedrinho
  • Desenrola Bate Joga de Ladin (Part DJ Biel do Furduncinho), L7nnon, Os Hawaianos and DJ
  • Involve, Anita
  • idiot, john
  • Maldives — Ludmilla
  • Evil 3, Shaman, Gustah and Neo Beats
  • Red, Gloria Groove