MADRID, 24 Jul. (CultureLeisure) –
Hours after announcing the surprise release of their eighth album, titled Folklore, Taylor Swift has released the video for her first single, Cardigan, a production written and directed by the artist herself.
The clip opens with Swift in a cabin playing the piano. The artist open the instrument and transport her to a fantastic world full of waterfalls and vegetation. When she opens the piano once more, she suddenly finds herself alone, submerged in troubled waters. Using the piano as a buoy to save herself from shipwreck, she appears back where she started.
Swift announced the release of the video on July 23 in a tweet in which she made it clear that they had followed all the security measures for its recording in the midst of the coronavirus pandemic.
“The entire shoot was supervised by a medical inspector, everyone wore masks, kept their distance from each other, and I even did my own hair and makeup.“, he clarified. The clip has been a complete success, since it has exceeded four million views on YouTube in just seven hours since its release.
Editor Chancler Haynes, special effects wizards David Lebensfeld & Grant Miller and set designer Ethan Tobman. The entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other, and I even did my own hair, makeup, and styling 😂
— Taylor Swift (@taylorswift13) July 23, 2020
The star also said that he had written the songs during confinement. “Isolated, my imagination has run wild and this album is the result. I have told these stories to the best of my ability with all the love and fantasy they deserve. Now it’s up to you to enjoy them,” Swift wrote on Twitter about the new album.
In isolation my imagination has run wild and this album is the result. I’ve told these stories to the best of my ability with all the love, wonder, and whimsy they deserve. Now it’s up to you to pass them down. folklore is out now: https://t.co/xdcEDfithq
📷: Beth Garrabrant pic.twitter.com/vSDo9Se0fp
— Taylor Swift (@taylorswift13) July 24, 2020
Folklore, which is available now, includes a total of 16 tracks plus a bonus track, and has also featured artists such as Bon Iver, William Bowery and Jack Antonoff.