Understanding Yahoo’s Use of Cookies and Personal Data for Advertising

Welcome to Yahoo, where we proudly belong to an extensive family of brands, including well-known platforms like Yahoo and AOL, along with our digital advertising service, Yahoo Advertising. Our commitment is to provide you with a seamless experience across our various sites and applications.

Understanding Cookies and Your Privacy

When you engage with our sites and apps, we utilize cookies and similar technologies, such as web storage. These tools enable us to store and retrieve information from your device, enhancing your overall experience. For more detailed information, please refer to our cookie policy.

What Are Cookies Used For?

Cookies serve several important functions:

  • Access and Authentication: They help us authenticate users and apply necessary security measures to safeguard your experience.
  • Spam Prevention: By utilizing cookies, we can prevent spam and abuse on our platforms.
  • Usage Measurement: We measure your interactions with our sites and apps to enhance functionality and user experience.

Your Choices Regarding Cookies

Upon visiting our sites, you will be presented with options regarding cookies:

  • Accept All: By clicking this option, you agree to allow us and our partners, including those part of the IAB Transparency & Consent Framework, to store and access information on your device. This includes using precise geolocation data and other personal information for personalized advertising, content measurement, and audience research.
  • Reject All: If you prefer not to have your data used for these additional purposes, selecting this option will prevent us and our partners from utilizing cookies and personal information.
  • Manage Privacy Settings: You can customize your preferences by choosing this option, allowing you greater control over your data usage.

Modifying Your Privacy Preferences

Your privacy is important to us. You can change your consent or preferences at any time by navigating to the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on our sites and apps. For more information on how we handle your personal data, please consult our privacy and cookie policies.